Spicy Paris Burger

Socialite, home video porn queen, victim of Sidekick hackers, born with a silver spoon in her mouth and self-proclaimed superstar Paris Hilton is once again in the news, TV and internet. Carl's Jr., a small burger chain owned by CKE Restaurants that also owns Hardee's, is advertising its new Spicy BBQ Burger in a controversial commerical featuring a Bentley and a wet Paris Hilton, wearing next to nothing and high heels, washing it and taking a bite out of the burger.



From an advertising/marketing standpoint, this commercial is a home run. Carl's Jr. doesn't have the brand recognition that its competitors, like Wendy's, has so it needs an edge. Hilton is the perfect model for their target audience... young males in the midwest. The rest of us guys in big urban areas think shes a stupid bimbo but thats not the point here. The strategy is purchase a small media buy, run the ad on TV a few times, generate a huge controversy by the goodie goodies, get all forms of media to talk about it, let the internet do its thing and watch the money come in. Its genius. Bravo for Carl's Jr.!



Melissa Caldwell, research director for Parents Television Council said, "This commercial is basically soft-core porn. It's inappropriate for television." With these few words of wisdom, the PTC has generated a storm of controversy and mass attention. At least, Hilton is now doing soft core porn, a step down from her home made hard core porn videos. Self righteous groups, like the American Decency Association, are now calling for a ban of the commerical and nationwide boycott of Hardee's and Carl Jr's. and even Hilton hotels. The goodie goodies of the world are up in arms about this and they demand to be heard and they are being heard but is anyone listening to their message? Unbeknownst to the PTC and friends, the more they scream and yell foul, the more attention the ad and Carl's Jr. is getting. They are playing right into the hands of those they want to destroy. Blogger Adrants got it right by saying, "When will people learn. If you don't like something and you want it to go away, don't say anything."